1. Prohibited Content Categories
- Misleading Promises: Avoid concrete but unverifiable claims (e.g., "Guaranteed hiring today!" or "Earn $5,000/week with no experience"). Vague statements like "Explore top job opportunities near you" are permitted only if tangible resources (e.g., verified employer lists) are provided.
- Restricted Industries: Job postings for credit/financial services (e.g., loans, credit cards), adult-themed content, or mail-order bride services are prohibited.
- Identity Misrepresentation: Content must not falsely imply affiliation with hiring agencies or government entities (e.g., "We’re hiring for the U.S. government" without authorization).
2. Regional Legal Requirements
- Equal Opportunity Compliance: Job postings must not discriminate based on protected characteristics (e.g., age, gender, race). References to "Bona Fide Occupational Qualifications" (BFOQ) are allowed only for specific government roles and must align with U.S. employment laws.
- Privacy Disclosures: If collecting user data (e.g., location, resumes), include clear privacy policies explaining data usage for advertising, analytics, or third-party sharing. Obtain explicit consent before processing sensitive information.
3. Traffic and Ad Placement Rules
- Avoid Non-Compliant Traffic Sources: Do not acquire traffic from incentivized or deceptive channels (e.g., fake "job alert" clickbait). Use organic search optimization and transparent promotional methods.
- Ad Experience Standards: Ensure job postings meet Google’s Better Ads Standards (e.g., no disruptive pop-ups or auto-playing videos). Ads must be clearly labeled with interest-based advertising disclosures (e.g., "Ad Choices" icon).
4. Penalty Framework
- Standard Violations: Five policy breaches (e.g., ambiguous promises) result in one strike.
- Egregious Violations: One severe breach (e.g., false "free" offers or unrealistic discounts like "$1000 new cars") leads to immediate strikes and potential account suspension.
5. Best Practices for Job Postings
- Use precise language: Instead of "Hire immediately," specify "Submit applications for ongoing recruitment drives."
- Provide verifiable employer details: Include company names, legitimate contact information, and links to official career pages.
- Localize content: Mention region-specific job hubs (e.g., "tech roles in Silicon Valley" or "hospitality jobs in Florida") to enhance relevance.
By aligning with these guidelines, job posting content can maintain compliance while effectively reaching target audiences in the U.S. market.
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